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Category: Analysis

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Will the “Joh Dikhta Hai, Wo Bikta Hai” ethos still be important to CPGs?
  • Analysis

Will the “Joh Dikhta Hai, Wo Bikta Hai” ethos still be important to CPGs?

What’s seen is sold, Right? “Joh Dikhta Hai, Wo Bikta Hai” is an age-old acronym...

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Operating in the New Normal
  • Analysis

Operating in the New Normal

2020 has been a challenge to say the least, and a year that has drastically...

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Asia’s Always Been a Different Animal
  • Analysis

Asia’s Always Been a Different Animal

Uniformity & Standardization are two attributes that every brand wants to maintain in their products. However,...

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Britannia Case Study: India’s Most Loved Biscuit Brand
  • Analysis

Britannia Case Study: India’s Most Loved Biscuit Brand

Whenever an Indian reaches out for a biscuit to dip in his tea, there is...

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